A Funky-Formal Fashion Collection: Struggling for a Creative Concept in HUGO BOSS (Republished)

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Standard

A Funky-Formal Fashion Collection : Struggling for a Creative Concept in HUGO BOSS (Republished). / Vangkilde, Kasper Tang.

I: Journal of Business Anthropology, Bind 10, Nr. 1, 2021, s. 48-64.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Vangkilde, KT 2021, 'A Funky-Formal Fashion Collection: Struggling for a Creative Concept in HUGO BOSS (Republished)', Journal of Business Anthropology, bind 10, nr. 1, s. 48-64. https://doi.org/10.22439/jba.v10i1.6325

APA

Vangkilde, K. T. (2021). A Funky-Formal Fashion Collection: Struggling for a Creative Concept in HUGO BOSS (Republished). Journal of Business Anthropology, 10(1), 48-64. https://doi.org/10.22439/jba.v10i1.6325

Vancouver

Vangkilde KT. A Funky-Formal Fashion Collection: Struggling for a Creative Concept in HUGO BOSS (Republished). Journal of Business Anthropology. 2021;10(1):48-64. https://doi.org/10.22439/jba.v10i1.6325

Author

Vangkilde, Kasper Tang. / A Funky-Formal Fashion Collection : Struggling for a Creative Concept in HUGO BOSS (Republished). I: Journal of Business Anthropology. 2021 ; Bind 10, Nr. 1. s. 48-64.

Bibtex

@article{db8d51a2d6d14fd8b893aca9811d2dc0,
title = "A Funky-Formal Fashion Collection: Struggling for a Creative Concept in HUGO BOSS (Republished)",
abstract = "In this case study, we follow a group of five young talented fashion designers in HUGO BOSS charged with creating a new concept for the brand BOSS Orange. The concept is to be neither formal nor funky but, precisely, funky-formal. Based on ethnographic fieldwork among these designers, the case describes in detail how the initial idea of a funky-formal fashion collection gradually grows into a more concrete creative concept for such a collection. In particular, it shows how the designers struggle to get to know the HUGO BOSS brands, to become truly inspired, to generate a compelling concept and, finally, to make a decision between competing concepts. These processes involve not just the talented designers but also, and not least, the Creative Director of BOSS Orange, making it evident how creativity in fashion is by no means an individual idiosyncrasy but rather a social phenomenon.",
keywords = "Faculty of Social Sciences, Brand, Creative processes, Evaluative practices, Fashion designers, HUGO BOSS",
author = "Vangkilde, {Kasper Tang}",
note = "Published the first time in 2011.",
year = "2021",
doi = "10.22439/jba.v10i1.6325",
language = "English",
volume = "10",
pages = "48--64",
journal = "Journal of Business Anthropology",
issn = "2245-4217",
publisher = "Journal of Business Anthropology",
number = "1",

}

RIS

TY - JOUR

T1 - A Funky-Formal Fashion Collection

T2 - Struggling for a Creative Concept in HUGO BOSS (Republished)

AU - Vangkilde, Kasper Tang

N1 - Published the first time in 2011.

PY - 2021

Y1 - 2021

N2 - In this case study, we follow a group of five young talented fashion designers in HUGO BOSS charged with creating a new concept for the brand BOSS Orange. The concept is to be neither formal nor funky but, precisely, funky-formal. Based on ethnographic fieldwork among these designers, the case describes in detail how the initial idea of a funky-formal fashion collection gradually grows into a more concrete creative concept for such a collection. In particular, it shows how the designers struggle to get to know the HUGO BOSS brands, to become truly inspired, to generate a compelling concept and, finally, to make a decision between competing concepts. These processes involve not just the talented designers but also, and not least, the Creative Director of BOSS Orange, making it evident how creativity in fashion is by no means an individual idiosyncrasy but rather a social phenomenon.

AB - In this case study, we follow a group of five young talented fashion designers in HUGO BOSS charged with creating a new concept for the brand BOSS Orange. The concept is to be neither formal nor funky but, precisely, funky-formal. Based on ethnographic fieldwork among these designers, the case describes in detail how the initial idea of a funky-formal fashion collection gradually grows into a more concrete creative concept for such a collection. In particular, it shows how the designers struggle to get to know the HUGO BOSS brands, to become truly inspired, to generate a compelling concept and, finally, to make a decision between competing concepts. These processes involve not just the talented designers but also, and not least, the Creative Director of BOSS Orange, making it evident how creativity in fashion is by no means an individual idiosyncrasy but rather a social phenomenon.

KW - Faculty of Social Sciences

KW - Brand

KW - Creative processes

KW - Evaluative practices

KW - Fashion designers

KW - HUGO BOSS

U2 - 10.22439/jba.v10i1.6325

DO - 10.22439/jba.v10i1.6325

M3 - Journal article

VL - 10

SP - 48

EP - 64

JO - Journal of Business Anthropology

JF - Journal of Business Anthropology

SN - 2245-4217

IS - 1

ER -

ID: 275325149